TSX

Turn your selfie into a Times Square-sized spectacle

TSX is a slick, entertainment-focused platform that lets anyone claim a slice of the bright lights in New York’s Times Square through its PixelStar feature. Rather than just posting to another social feed, you’re effectively reserving your own 15 seconds on an 18,000-square-foot digital billboard at one of the busiest corners in the Western Hemisphere.

The experience is built around a simple flow. You pick a single photo or a short video from your camera roll, then crop it to fit the towering TSX screen. A built-in editor lets you trim video to the required 15 seconds and overlay text or stylized typography, so your content doesn’t get lost amid the neon overload of Times Square.

Once your masterpiece is ready, you choose the exact date and time you want it shown. This scheduling element is one of TSX’s strongest hooks: you can time a proposal, birthday shout-out, fan message or brand moment to the minute. Opt-in notifications then keep you updated on when your PixelStar slot is coming up, easing any anxiety about missing your moment.

TSX doesn’t just cater to people physically in New York. A live stream within the app lets you watch your content appear on the billboard from anywhere, and afterward you can access a digital keepsake of your feature to share on social platforms. It’s a clever blend of physical spectacle and sharable digital memento.

On the downside, the concept is very Times Square–centric, so its appeal is naturally focused on people who care about that specific landmark. The creative tools, while polished, are more lightweight than full editing suites. Still, for turning a personal message or fan tribute into a real-world event, TSX delivers a surprisingly accessible route to big-city spectacle.