Ulta Beauty

Beauty shopping rewards and virtual try ons in one place

Ulta Beauty brings the in-store experience to your screen with an impressive blend of shopping, rewards management, and beauty tools that feel genuinely useful rather than gimmicky. It’s clearly designed for regular Ulta shoppers, but even casual beauty fans will find plenty to like.

The standout feature is GLAMlab, Ulta’s virtual try-on experience. You can quickly see how different lipsticks, eye looks, and more might suit you, reducing the guesswork that usually comes with buying new products. Paired with the Foundation Shade Matcher and Skin Analysis, the app does a solid job of guiding you toward better-fitting makeup and skincare, especially if you’re overwhelmed by choice.

Shopping is well organized: categories are clear, filters are extensive (brand, price, rating, bestsellers, new arrivals), and product pages typically offer enough detail and reviews to make informed decisions. The emphasis on Conscious Beauty is another strong point, allowing you to shop by values like Clean Ingredients, Vegan, Cruelty Free, Sustainable Packaging, and Give Back.

For loyal customers, the Ulta Beauty Rewards integration is a major perk. You can track your points, see your progress, activate member-only and app-exclusive offers, and redeem points with ease. The app also makes it simple to book services at The Salon at Ulta Beauty, from hair and brows to makeup and skin treatments, turning it into a complete beauty hub.

On the downside, the interface can feel slightly busy when promotions, banners, and notifications stack up, and older devices may notice the occasional slowdown. Still, for most users, these issues are minor compared to the convenience and personalization on offer.

Overall, Ulta Beauty is a polished, feature-rich companion for anyone who shops the brand regularly or wants smarter, more tailored beauty recommendations.