UT Share

UT Share unites employee voices into powerful social content

UT Share is a focused social branding tool designed to turn employees and partners into authentic ambassadors for your organization. Rather than relying on polished campaigns and generic stock images, it helps you capture real stories from the people who know your brand best, then distribute them in a controlled, strategic way.

The core idea is simple but effective: marketing or communications teams craft professional posts and make them available inside UT Share. Colleagues, franchisees, resellers or other stakeholders can then share these messages on their own personal or business channels. Before posting, they can optionally tweak the text or visuals, adding their own voice while keeping the central message intact. This balance between consistency and individuality is where UT Share shines.

The flow also works in reverse. Field staff and other contributors can submit their own photos, videos and stories directly from their day‑to‑day work. These submissions can be reviewed, edited and then redistributed organization-wide, gradually building a rich library of authentic content. For marketing teams, this means a constant stream of fresh, credible material without needing endless brainstorming sessions.

UT Share also supports a more top‑down, strategic social media approach, complete with options to analyze performance and coordinate campaigns across multiple teams. This makes it appealing not just for small ambassador programs but also for larger, structured communication strategies.

A potential downside is that its value depends heavily on participation: if employees do not actively share or submit content, the platform’s impact will be limited. Still, for organizations willing to nurture a culture of storytelling, UT Share offers a compelling way to expand reach, humanize the brand and ensure that social channels stay relevant, personal and aligned with overall marketing goals.